Three years before she booted Mathew Knowles from her management camp, ‘Speechless’ singer Beyonce faced claims she had agreed to “whiten” her skin as part of a lucrative deal with the French cosmetics company ‘L’Oreal.’
This year, as he prepares to release take her story to the big screen, Knowles has finally spoken out about the drama she faced when the rumour hit the net.
Telling all in a recent interview with the ‘Wall Street Journal’, Knowles also revealed how a deal he signed in 2003 saw he and Beyonce tied to business moves made by her competitor Mary J. Blige.
Beauty norms historically varied from culture to culture. As migration and globalisation leads to homogenized international beauty standards internationally, however, various beauty trends have emerged to dominate. America, home to the most influential cultural norms, has spread its ideal of beauty into other cultures. Paler skin was historically associated with the bourgeoisie, and was thought to represent wealth and success. Darker skin was traditionally associated with menial labour and poverty, as skin was thought to darken under the harsh conditions of outdoor work.